The Perfect Blond purple toning shampoo helps neutralize unwanted yellow tones in the hair while brightening. Adds strength, shine, and elasticity with added keratin, wheat and silk amino acids.

How To Use: Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.

Ingredients:

Active Ingredients: Keratin, wheat and silk amino acids.

Ingredients: Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Propylene Glycol, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycol Distearate, Benzophenone-4, Calcium Phosphate, Calcium Silicate, Citric Acid, Cocos Nucifera (Coconut) Oil, Disodium Edta, Hydrolyzed Soy Protein, Hydroxyapatite, Fragrance (Parfum), Sodium Ferrocyanide, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Silicoaluminate, Starch Hydroxypropyltrimonium Chloride, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Salicylate, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene, Linalool, Violet 2 (Ci 60730).